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- 2024 Fall
- Medill School of Journalism
- Integrated Marketing Communications
Select a Class
300-0 Introduction to Integrated Marketing Communications
- 21: Introduction to Integrated Marketing Communications - Paul Wang - Wed 6:00PM - 8:50PM
301-0 Consumer Insight
- 20: Consumer Insight - Carolyn Wells Keller - Tues, Thurs 3:00PM - 4:50PM
302-0 Research and Data Analytics
- 20: Research and Data Analytics - Carolyn Wells Keller - Tues, Thurs 9:00AM - 10:50AM
303-0 Integrated Marketing Communications Strategy
- 20: Integrated Marketing Communications Strategy - Gerry Chiaro - Mon, Wed 3:00PM - 4:50PM
306-0 Strategic Communications
- 20: Strategic Communications - Dr. Rafael O. Matos - Mon 12:00PM - 2:50PM
307-0 Digital, Social and Mobile Marketing
- 20: Digital, Social and Mobile Marketing - Randy Hlavac - Mon 3:00PM - 5:50PM
390-0 Special Topics
- 20: BRANDING IN THE DIGITAL WORLD - Special Topics - Alejandra Denda - Thurs 6:00PM - 8:50PM
400-0 Consumer Insight
- 20: Consumer Insight - Michelle Weinberger - Tues 9:00AM - 10:50AM
401-0 Marketing Research
- 20: Marketing Research - Ashlee Humphreys - Mon, Wed 11:00AM - 12:50PM
- 21: Marketing Research - Ashlee Humphreys - Mon, Wed 1:00PM - 2:50PM
- 22: Marketing Research - Christopher Cahill - Mon, Wed 11:00AM - 12:50PM
- 23: Marketing Research - Christopher Cahill - Mon, Wed 3:00PM - 4:50PM
402-0 Financial Accounting
- 20: Financial Accounting - Anthony Jr Poidomani - Tues 2:00PM - 3:50PM
403-0 Marketing Strategy
- 20: Marketing Strategy - Jacqueline Babb - Mon 8:30AM - 10:20AM
412-0 Medill Explores
- 20: UX Design in San Francisco - Medill Explores - Anthony Jakubiak - TBA
- 21: Customer Experience Design - Medill Explores - Vijay Viswanathan - David Shell - TBA
- 22: Global Digital Marketing in London - Medill Explores - Jacqueline Babb - TBA
- 23: Global Brand Marketing in London - Medill Explores - Ryan Reis - TBA
413-0 IMC Leadership
- 20: IMC Leadership - Candy Lee - Tues 9:00AM - 11:50AM
415-0 Introduction to MarTech
- 20: Introduction to MarTech - Carolyn Tang - Tues 12:00PM - 2:50PM
- 21: Introduction to MarTech - Randy Hlavac - Wed 6:00PM - 8:50PM
424-0 Shopper Marketing
- 20: Shopper Marketing - Elizabeth Harris - Tues 6:00PM - 8:50PM
428-0 Strategic Brand Management
- 20: Strategic Brand Management - Ryan Reis - Mon 3:00PM - 5:50PM
443-0 Organizational Reputation Management
- 20: Organizational Reputation Management - Dr. Rafael O. Matos - Tues 3:00PM - 5:50PM
465-0 Marketing Models II
- 20: Marketing Models II - Mi Hyun Lee - Mon 9:00AM - 11:50AM
466-0 Machine Learning II
- 20: Machine Learning II - Edward Malthouse - Mon 9:00AM - 11:50AM
467-0 Data Storytelling
- 20: Data Storytelling - Carolyn Tang - Thurs 12:00PM - 2:50PM
- 21: Data Storytelling - Carolyn Tang - Wed 9:00AM - 11:50AM
490-0 Special Topics
- 20: Product Management - Special Topics - Birju Shah - Fri 1:00PM - 4:00PM
- 21: Culture and Inclusion in Marketing - Special Topics - Danielle Robinson Bell - Wed 3:00PM - 5:50PM
490-9 IMC Intensives
- 21: Data Intensive - IMC Intensives - Christopher Cahill - TBA
498-0 Practicum
- 20: Marketing Metrics - Practicum - Roy Wollen - Thurs 4:00PM - 6:50PM
- 23: Technology, Culture, and Innovation - Practicum - Hayley Nelson - Fri 9:00AM - 11:50AM - Fri 1:00PM - 3:50PM
- 24: Product Marketing - Practicum - Ali Haeri - Tues 5:30PM - 8:20PM - Wed 9:00AM - 11:50AM
499-2 Internship
501-0 Marketing Research
- 60: Marketing Research - Christopher Cahill - Julian Runge - Mon 6:00PM - 8:00PM
504-0 IMC Strategic Process
- 60: IMC Strategic Process - Vijay Viswanathan - Tues 6:00PM - 8:00PM
513-0 IMC Leadership
- 30: IMC Leadership - Candy Lee - Tues 6:00PM - 8:00PM
523-0 Integrating Sustainability in Brand Management
- 20: Integrating Sustainability in Brand Management - Kathy LaTour - TBA
527-0 Digital Marketing Activation
- 60: Digital Marketing Activation - Kelly Cutler - Mon 6:00PM - 8:00PM
547-0 Change Management
- 60: Change Management - Preeti Shroff-Mehta - Wed 6:00PM - 8:00PM
580-0 Design Thinking
- 20: Design Thinking - Tran Ha - TBA
591-0 Special Topics
- 40: Strategic Creativity - Special Topics - Dyani Sexton - Wed 6:00PM - 8:00PM
598-0 Practicum
- 20: Digital Leadership - Practicum - Randy Hlavac - Erik Qualman - TBA