Marketing Research (401-0-20)

Instructors

Ashlee Humphreys

Meeting Info

McCormick Foundation Ctr 3119: Mon, Wed 11:00AM - 12:50PM

Overview of class

Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. The course covers descriptive and causal research, questionnaire design, sampling and experimental design, univariate and multivariate descriptive statistics, confidence intervals and hypothesis tests for means and percents. The course also addresses ways of creating visual displays to present the findings from a marketing research study. Topics from probability theory are also covered including conditional probabilities and independence, discrete, binomial and normal random variables, and sampling distributions. Students learn how to analyze customer databases and surveys using statistical software.

Registration Requirements

registration by department consent

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory