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Marketing Models II (465-0-20)

Instructors

Mi Hyun Lee

Meeting Info

Fisk Hall 115: Mon 9:00AM - 11:50AM

Overview of class

Marketing Models teaches advanced modeling techniques to improve the effectiveness of marketing communications decisions. The course applies mathematical and statistical methodologies to build and test models of marketing communications, and uses the validated models to optimize decisions. The course surveys a broad spectrum of theoretical and empirical techniques that have relevance for developing and optimizing dynamic and probabilistic models of marketing phenomena. Topics include models for IMC budgeting and allocation, time-series analysis for forecasting, dynamic optimization issues in the context of market response functions, probabilistic modeling of IMC issues, and game theory for competitive analysis and IMC optimization.

Registration Requirements

Prerequisite: IMC 462 Marketing Models I

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions. Registration is reserved for students who have completed IMC 460-0 and IMC 462-0.