Medill Explores (412-0-23)

Topic

Global Brand Marketing in London

Instructors

Ryan Reis

Meeting Info

Meets in Non-General PurposeRm: TBA

Overview of class

Global Brand Marketing in London is a globally oriented marketing course. As brands seek to maximize worldwide scale while also leveraging unique local insights, the principles of IMC are essential to finding the right mix. The course sets the student in the city as a classroom, anchoring experiences in scholarship of global marketing. Students will see IMC concepts of customer-centric strategy and global branding come to life during their five days in London.

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.
Add Consent: Department Consent Required