Digital, Social and Mobile Marketing (307-0-20)

Instructors

Randy Hlavac

Meeting Info

McCormick Foundation Ctr 3107: Mon 3:00PM - 5:50PM

Overview of class

Today, businesses are disrupted by new technology & changing consumer behavioral patterns created by new social networking paradigms. The result is chaos as they attempt to develop social and mobile engagement strategies. For many organizations, social has been viewed as an investment with the hope of someday seeing a return on that investment. In essence, it is a leap of faith [LOF] they are making.

The Digital, Social & Mobile Marketing class addresses these challenges. The course explores the different social media marketing strategies being deployed by companies and organizations globally. It examines the strengths and weaknesses of each strategy by examining how they create 1-to-1 relationships with customers and prospects as well as allow the organization to measure performance & establish the ROI of each social marketing investment. Today, business is moving to a digital business model with social playing a key role in driving and measuring the investment.

Class Materials (Required)

The Course is built around these 2 books:

Content Chemistry: The Illustrated Handbook for Content Marketing
Andy Crestodina 6th Edition Be sure it is the 6th edition as the chapter order is changed from older versions. Available in paperback and kindle versions

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More
Andrew Macarthy - BE SURE TO GET THE UPDATED November 2024 EDITION!
Available in paperback and kindle versions

Class Notes

Reserved for IMC Certificate students only.

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.