Medill Explores (412-0-21)

Topic

Customer Experience Design

Instructors

Vijay Viswanathan

David Shell

Meeting Info

Meets in Non-General PurposeRm: TBA

Overview of class

Customer Experience Design will build on your core classes to understand how brands design and deliver experiences for their customers in an international marketing context. Students will explore Paris to gain a better understanding of society and consumer culture. They will then observe and learn how brands leverage insights to engage customers with relevant experiences and build deep relationships. This course is designed for students who have a passion for customer insight development, cultural impact on branding, and deployment of customer marketing technologies.

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.
Add Consent: Department Consent Required