Special Topics (591-0-40)

Topic

Strategic Creativity

Instructors

Dyani Sexton

Meeting Info

Online: Wed 6:00PM - 8:00PM

Overview of class

Strategic Creativity will explore how to craft creative ideas that are data-driven but still large in scope and ripe with innovation. This course will teach students how to leverage strategy and data to develop, validate and sell in creative ideas. Students will examine the creative process and learn how to bring data in this process as a muse and inspiration. Using this data-inspired framework, students will learn how to develop big ideas and innovative solutions to solve marketing problems and how to validate those ideas with data. The course will explore concepts of idea scale, risk, creative courage and inspiring creative thinking in others. Students will participate in discussions, activities, explore case studies and work with a Client to demonstrate their knowledge and help solve a real business problem. By the end of the course student will be able to 1) analyze data to uncover insights that inspire creative ideas, 2) apply a creative process for strategic idea generation that results in strategies, ideas, programs and/or big thinking concepts that creatively address a business problem and are substantiated in data insights, 3) identify and classify dimension and scale of creative concepts and ideas as it relates to business problem-solving, 4) evaluate and validate ideas/concepts against strategic business alignment, consumer insight alignment and potential to drive business outcomes, 5) utilize data to strengthen creative courage and sell-in ideas and 6) inspire creativity in others

Class Attributes

Attendance at 1st class mandatory
Synchronous:Class meets remotely at scheduled time