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- 2023 Spring
- Medill School of Journalism
- Integrated Marketing Communications
Select a Class
301-0 Consumer Insight
- 21: Consumer Insight - Stephen I Hersh - Mon, Wed 12:00PM - 1:20PM
- 22: Consumer Insight - Carolyn Wells Keller - Tues, Thurs 10:00AM - 11:50AM
302-0 Research for Marketing Communications
- 20: Research for Marketing Communications - Christopher B Cahill - Tues, Thurs 9:00AM - 10:50AM
303-0 Integrated Marketing Communications Strategy
- 20: Integrated Marketing Communications Strategy - Gerald Joseph Chiaro - Mon, Wed 10:00AM - 11:50AM
- 21: Integrated Marketing Communications Strategy - Gerald Joseph Chiaro - Mon, Wed 12:00PM - 1:50PM
305-0 Message Strategy and Persuasive Communications
- 20: Message Strategy and Persuasive Communications - David Mark Bryla - Ryan C Reis - Mon 6:00PM - 8:50PM - Mon 6:00PM - 8:50PM
307-0 Digital, Social and Mobile Marketing
- 20: Digital, Social and Mobile Marketing - Randy A Hlavac - Wed 4:00PM - 6:50PM
310-0 IMC Law, Ethics and Technology
- 20: IMC Law, Ethics and Technology - Thomas H Hayden - Mon 2:00PM - 4:50PM
311-0 Data Governance: Critical Issues in Digital Marketing Communications
- 20: Data Governance: Critical Issues in Digital Marketing Communications - Thomas H Hayden - Thomas Eugene Hayden - Tues 1:00PM - 3:50PM
312-0 Finance for Integrated Marketing Communications
- 20: Finance for Integrated Marketing Communications - Anthony Jr Peter Poidomani - Thurs 6:00PM - 8:50PM
410-0 IMC Law, Ethics and Technology
- 20: IMC Law, Ethics and Technology - Thomas H Hayden - Mon 2:00PM - 4:50PM
414-0 Data Governance: Critical Issues in Digital Marketing Communications
- 20: Data Governance: Critical Issues in Digital Marketing Communications - Thomas H Hayden - Thomas Eugene Hayden - Tues 1:00PM - 3:50PM
421-0 Brand Communication Decisions
- 20: Brand Communication Decisions - Gerald Joseph Chiaro - Tues 12:00PM - 2:50PM
422-0 Building Brands with Creative Ideas
- 20: Building Brands with Creative Ideas - John M Greening - Robert Nicholas Scarpelli - Wed 12:00PM - 2:50PM
426-0 Customer Value Innovation
- 20: Customer Value Innovation - Jonathan R Copulsky - Wed 9:00AM - 11:50AM
- 21: Customer Value Innovation - Jonathan R Copulsky - Thurs 9:00AM - 11:50AM
441-0 Content Strategy
- 20: Content Strategy - Candy Lee - James Vincent Distasio - Tues 9:00AM - 11:50AM
442-0 Employee Engagement and Leadership Communications
- 20: Employee Engagement and Leadership Communications - Nancy Hobor - Ernest Duplessis - Mon 10:00AM - 12:50PM
451-0 Media Insight Strategy
- 20: Media Insight Strategy - Judy U Franks - Tues, Thurs 12:00PM - 1:50PM
452-0 Media Marketplaces
- 20: Media Marketplaces - Suraj Hitesh Rajdev - Andy Kim Nguyen - Mon 4:00PM - 6:50PM
462-0 Marketing Models I
- 20: Marketing Models I - Mi Hyun Lee - Mon, Wed 12:00PM - 1:50PM
- 21: Marketing Models I - Mi Hyun Lee - Mon, Wed 2:00PM - 3:50PM
463-0 Machine Learning I
- 20: Machine Learning I - Machine Learning I - Edward Carl Malthouse - Tues, Thurs 10:00AM - 11:50AM
- 21: Machine Learning I - Edward Carl Malthouse - Tues, Thurs 4:00PM - 5:50PM
490-0 Special Topics
- 20: Architecting Brands - Special Topics - Christopher MIchael Cancilla - Wed 9:00AM - 11:50AM
498-0 Practicum
- 20: Social Networks - Practicum - Yu Xu - Tues, Thurs 6:00PM - 7:50PM
500-0 Consumer Insight
- 60: Consumer Insight - Stephen I Hersh - Mon 8:00PM - 10:00PM
502-0 Financial Accounting
- 60: Financial Accounting - Anthony Jr Peter Poidomani - Tues 7:00PM - 9:00PM
503-0 Marketing Strategy
- 60: Marketing Strategy - Francis Xavier Dudley - Thurs 6:00PM - 8:00PM
504-0 IMC Strategic Process
- 60: IMC Strategic Process - Francis J Mulhern - Ya-Tzu Cheng - Wed 6:00PM - 8:00PM
515-0 Introduction to MarTech
- 20: Introduction to MarTech - Jonathan R Copulsky - Mon, Tues, Wed, Thurs, Fri 8:00AM - 6:00PM
526-0 Customer Value Innovation
- 40: Customer Value Innovation - Jonathan R Copulsky - Tues 6:00PM - 8:00PM
538-0 Segmentation and Lifetime Value
- 40: Segmentation and Lifetime Value - Christopher B Cahill - Wed 6:00PM - 8:00PM
591-0 Special Topics
- 20: Investor Relations: From Wall Street to Board Room - Special Topics - Nancy Hobor - Mon, Tues, Wed, Thurs, Fri 8:00AM - 6:00PM
- 42: B2B Marketing: a customer-centric approach - Special Topics - Roy Wollen - Thurs 6:00PM - 8:00PM
- 43: Architecting Brands - Special Topics - Christopher MIchael Cancilla - Mon 6:00PM - 8:00PM