Media Marketplaces (452-0-20)

Instructors

Suraj Hitesh Rajdev

Andy Kim Nguyen

Meeting Info

McCormick Foundation Ctr 3127: Mon 4:00PM - 6:50PM

Overview of class

Media Marketplaces will equip students with key learning of the digital ecosystems that make up today's media exchanges. Included in this course will be the history, description and context of media marketplaces as well as current relevant networks. This will include the exploration of how we buy and sell media and the digital transformation of modern businesses brought on by companies like Google, Facebook, Adobe, and Amazon. We will also explore the ethical and financial implications of modern marketplaces, artificial Intelligence, algorithms, auction based systems and human versus machine learning.

Class Materials (Required)

TBA

Class Notes

IMC Full Time Students Only.

Enrollment Requirements

Enrollment Requirements: PreReq: IMC 450 AND 460