Consumer Insight (301-0-22)

Instructors

Carolyn Wells Keller

Meeting Info

McCormick Foundation Ctr 3107: Tues, Thurs 10:00AM - 11:50AM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

Solomon, Michael R., Consumer behavior, buying, having, and being, (10th ed. Or higher), Upper Saddle River, NJ: Pearson

Class Attributes

SDG Responsible Consumption

Enrollment Requirements

Enrollment Requirements: Reserved for IMC Certificate Students only.