Finance for Integrated Marketing Communications (312-0-20)

Instructors

Anthony Jr Peter Poidomani

Meeting Info

McCormick Foundation Ctr 3119: Thurs 6:00PM - 8:50PM

Overview of class

Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget development and spending allocation. Financial statements will be explored to ensure an understanding of liquidity, profitability and the trail of cash as the key pillars of business health, which in turn lead to sound financial decisions. Financial tools in the areas of time value of money, return on investment, budgeting, cost systems, modeling for cost volume/profits and customer lifetime value will be covered.

Class Materials (Required)

1. Financial Intelligence (Revised Edition) 2013
2. A Manager's Guide to Knowing what the Numbers Really Mean
By Karen Berman and Joe Knight, ISBN 978-1-4221-4411-4
1. Readings through textbook extracts
2. Course Reserves Articles (which are set aside digitally from the library)
3. Other Articles as assigned

Enrollment Requirements

Enrollment Requirements: Registration is reserved for students who have completed IMC 303-0, JOUR 301-0, JOUR 301-1 or JOUR 384-0.