Special Topics in Creative Enterprises (529-0-11)

Topic

Using Data for Making Informed Decisions

Instructors

Olga Kamenchuk Nisbet

Meeting Info

CSD Sem Rm B302 - Frances Srle: Wed 9:00AM - 11:50AM

Overview of class

This course introduces students to the principles and practices of data-driven decision-making in marketing and communication. The course teaches how to collect, analyze, interpret, and communicate data to support strategic decisions in creative industries. Students learn to design research, evaluate evidence, and work with qualitative, quantitative, and computational data while gaining hands-on experience with industry tools such as Excel, Google Analytics, Newswhip, Nielsen, and leading AI/LLM platforms. The class also examines emerging trends—including social media analytics, digital listening, behavioral data, and VR/AR—and strengthens students' ability to transform insights into clear, persuasive, data-driven stories that influence audiences and organizational choices.

The course is designed for students with or without prior experience working with data. It is particularly valuable for those planning to pursue applied research projects or a thesis in the summer quarter, as well as for students who want to ground their business and creative decisions in solid evidence rather than intuition or guesswork.

Enrollment Requirements

Enrollment Requirements: Registration is reserved for students in the MSLCE students only.
Add Consent: Department Consent Required