Business Models in Creative Enterprises (510-0-1)

Instructors

Kathleen Weaver
Office Hours: By Appointment

Meeting Info

Swift Hall 107: Tues 2:00PM - 4:50PM

Overview of class

How can you harness creative energy into a thriving business? This course will offer a structured way to understand, analyze and apply key concepts around value creation and value capture for creative enterprises. Learn how to develop a strong fit between products/services and customers/market, and how to effectively go-to-market to meet growth and profitability targets. Various business models will be covered, from content creation, distribution, presentation, curation, and more. Differences between business model and strategy will be explored.

Note: The week one (1) session will be held on Wednesday, January 7, 2025, from 6:00 PM-8:50 PM. The week week seven (7) session will be held on Wednesday, February 17, 2025 from 6:00 PM-8:50PM.