Marketing Management in Creative Industries (303-0-1)

Instructors

Ashlee Humphreys

Meeting Info

Frances Searle Building 3417: Mon, Wed 11:00AM - 12:20PM

Overview of class

Marketing is a key function of creative industries.  This course will introduce students to the core principles of marketing and discuss how to apply these principles in creative industries such as entertainment and fashion. Students will learn how to analyze information to understand the basics of segmentation, positioning, and targeting in these types of industries and how to apply these insights to inform marketing strategy and strategic communication. Prerequisite: Admission to the MCI Certificate program.

Class Materials (Required)

Chenev, Alex, Strategic Marketing Management: A Framework - (9781936572595) - 10TH Edition
Humphreys, Ashlee, Social Media: Enduring Principles - (9780199328437) - 16 MBS 1905319 OXF
Coursepack, TBD

Enrollment Requirements

Enrollment Requirements: Prerequisite: MCI Certificate Students Only