Business of News Media Innovation (444-0-20)

Instructors

Ashirwaad Badami

Meeting Info

303 E. Wacker Dr. 1623: Wed 9:00AM - 11:50AM

Overview of class

In an era of profound disruption, news media must innovate to survive—and lead. This course introduces you to the structural, economic, and audience-driven challenges facing journalism today, and equips you with tools to respond. Grounded in real-world contexts, you will learn and apply design thinking, systems thinking, and product strategy frameworks calibrated to building viable, mission-aligned solutions for the future of news.

Class Materials (Required)

- Value Proposition Design: https://www.amazon.com/gp/product/1118968050?ie=UTF8&tag=strategyzer-20&creative=9325&linkCode=as2&creativeASIN=1118968050&linkId=2823f8c08cad07059002a6506c3d098a

- Business Model Generation: https://www.amazon.com/s?k=business+model+generation&i=stripbooks&crid=3B94FXQZL4OFY&sprefix=business+mode%2Cstripbooks%2C121&ref=nb_sb_ss_deep-retrain-10-ops-acceptance_1_13

- Lean Analytics: https://search.library.northwestern.edu/discovery/fulldisplay?context=L&vid=01NWU_INST:NULVNEW&search_scope=MyInst_and_CI&tab=Everything&docid=alma9981882370902441

All of these titles have been purchased by the NU Library, and they are available online with unlimited access. You do not need to purchase the books unless you wish to have a copy of your own.

Class Attributes

Attendance at 1st class mandatory