Special Topics (591-0-41)

Topic

Creator marketing and commerce media

Instructors

Frank Dudley

Meeting Info

Online: Wed 6:00PM - 8:00PM

Overview of class

This IMC professional program course equips marketers with the strategic, creative, and analytical skills needed to thrive in the rapidly evolving worlds of Creator Marketing and Commerce Media. Students will explore how creators drive brand engagement and conversion through authentic content and community influence, while learning how commerce media platforms enable precision targeting and measurable outcomes across the customer journey.

Through a blend of theory, case studies, and hands-on exercises, students will gain expertise in creator discovery, content co-creation, media amplification, and ROI measurement. The course culminates in a final assignment whereby each student develops a comprehensive Creator Marketing and Commerce Media plan for a brand or business, integrating all elements of the curriculum into a strategic, actionable proposal.

Class Attributes

Attendance at 1st class mandatory
Synchronous:Class meets remotely at scheduled time