Principles of Entrepreneurship (225-0-1)
Instructors
Neal Orlando Sales-Griffin
Meeting Info
Ford ITW Auditorium 1350: Mon 6:00PM - 9:00PM
Overview of class
This survey-style course serves as the foundational course for the Farley undergraduate minor in entrepreneurship. It is also a good choice for students who simply wish to familiarize themselves with the world of entrepreneurship. Students will learn to think like entrepreneurs, and will be introduced to key topics relevant to entrepreneurship, including customer discovery, finance, and marketing. They will also learn how to understand and analyze a broad range of entrepreneurial activity, and will have the opportunity to locate their own goals and values within the field of entrepreneurship.
Registration Requirements
No Prerequisites
Class Materials (Required)
Demand-Side Sales 101 by Bob Moesta ISBN 9781544509969
Running Lean by Ash Maurya ISBN 9781098108724
Learning to Build: The 5 Bedrock Skills by Bob Moesta 9781544523989
Levers: The Framework for Building by Schwarzfarb 9781544519807