Topics In Anthropology (390-0-1)
Topic
Asian Persuasion: Advertising & Consumption
Instructors
Shalini Shankar
847/467-1638
1810 Hinman Ave., Room #212, EV Campus
I am a professor of Anthropology and Asian American Studies and have been teaching at NU since 2007. I focus on race, ethnicity, language, youth, media, advertising, and consumption in Asian diasporas.
Meeting Info
ANTHRO Sem Rm 104 - 1810 Hinmn: Mon, Wed 9:30AM - 10:50AM
Overview of class
This course examines Asian American advertising and consumer culture by focusing on concepts of racial capitalism, authenticity, and appropriation. We will examine case studies from advertising, food, fashion, and other cultural forms among Asian American communities as well as their uptake and circulation in the broader U.S. population.
Learning Objectives
Students should be willing to delve into complex social science readings about semiotics, theories of power, and paradigms of racialization.
Class Materials (Required)
Shankar, Shalini. Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers. Duke University Press Books; Illustrated edition (April 27, 2015) Language : English Paperback : 328 pages ISBN-10 : 0822358778 ISBN-13 : 978-0822358770 ; Lan Samantha Chang (Author). The Family Chao: A Novel Paperback - September 20, 2022. W. W. Norton & Company (September 20, 2022) Language : English Paperback : 320 pages ISBN-10 : 1324050462 ISBN-13 : 978-1324050469
Class Materials (Suggested)
All other materials available on Canvas.