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• 2023 Fall
• Medill School of Journalism
• Integrated Marketing Communications
• Change Management

Change Management (547-0-60)

Instructors

Preeti Nikhil Shroff-Mehta

Meeting Info

Online: Wed 6:00PM - 8:00PM

Overview of class

Change Management is about purposeful, data-driven strategic communications and leadership for effective internal and external stakeholder engagement. It is central to integrated marketing communications (IMC) as rapidly evolving digital technologies, and unexpected macro-economic shocks disrupt how economies, industries, and customers operate. This interdisciplinary course will introduce students to relevant frameworks and essential skills needed for different types of organizations and change management. Students will be exposed to a wide array of real-world challenges that organizations face globally. This course learning is critical for gaining a deep understanding of the strategies leaders deploy to enable effective and transformative change.

Class Attributes

Synchronous:Class meets remotely at scheduled time