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Practicum (498-0-24)

Topic

Product Marketing

Instructors

Ali Haeri

Meeting Info

Meets in Non-General PurposeRm: Tues 5:30PM - 8:20PM
Meets in Non-General PurposeRm: Wed 9:00AM - 11:50AM

Overview of class

Product marketing is a careful balance between strategic planning and tactical execution. IMC 498 offers an immersive exploration of these dual aspects, arming students with the critical skills and practical experience to excel as product marketers in the tech industry.

Beginning with the bedrock of product marketing, the course delves into the development of data-driven product positioning and messaging, while leveraging the power of market research and consumer insights.

IMC 498 also emphasizes the real-world application of product marketing. Students will orchestrate and execute go-to-market strategies, grasp the pivotal role of product marketing within a corporate structure, and master the tactical intricacies of a successful product launch. Building on this foundation, students will enhance their ability to craft impactful marketing deliverables, implement potent sales enablement strategies, and oversee strategic post-launch product iteration.

The course's final project finds students tasked with creating a comprehensive go-to-market strategy for a real tech company. This project specifically and the course broadly bridges theoretical knowledge with practical application, preparing students to spearhead product marketing endeavors in the tech industry with a harmonious blend of strategic foresight and tactical acumen.