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Practicum (498-0-23)

Topic

Customer Centric Innovation

Instructors

Hayley G Nelson

Meeting Info

Meets in Non-General PurposeRm: Fri 1:00PM - 3:50PM

Overview of class

Customer Centric Innovation examines how companies use IMC to grow and sustain startups. Students will begin the course with a wide aperture, preparing for and participating in TechCrunch Disrupt, a world stage for technology innovation. At the conference, students will learn about technology at the forefront, preparing an outlook report as a course deliverable. The students will study 2-3 technology companies' origin stories through case study, research, company visits, and/or panels to determine how IMC informed their customer-centric strategies. Concurrently, the course will examine the growth curve of technology, lean startups, the development of unique value propositions, innovative processes, and how startups pitch and scale. Students will come away from the course understanding how to launch a company using IMC principles as a guide.