Digital Marketing Activation (527-0-60)

Instructors

Kelly Cutler

Meeting Info

Online: Mon 6:00PM - 8:00PM

Overview of class

Digital Marketing Strategy provides a comprehensive understanding of the fundamental components of marketing in the digital age. The course helps students learn how to identify the core objectives of a digital marketing strategy by pinpointing a target audience and developing a plan around them. Students gain a better understanding of search engine optimization, paid search, web analytics, programmatic as well as many different aspects of content and social media marketing. The course provides hands-on opportunities for students to work in small teams and craft a digital marketing plan. This course is suitable for marketers of consumer goods as well as business-to-business products and services.

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time