Content Strategy (541-0-30)

Instructors

Charles J Orwig

Meeting Info

Online: Thurs 7:00PM - 9:00PM

Overview of class

Content Strategy is a critical component of most IMC strategies today in both B2C and B2B marketing organizations. This 10-week course will deliver both strategic planning frameworks as well as tactical execution tools for achieving marketing and financial goals. Students will learn from case analysis, a variety of high-level texts, and through a group project creating and testing content strategy in a real-world scenario. C-level guest lecturers from leading organizations will share their experiences curating, creating, and analyzing the effectiveness of their recent projects.

Class Materials (Required)

tba

Class Attributes

Course Meets Online
Synchronous:Class meets remotely at scheduled time