Strategic Communications (306-0-20)

Instructors

Rafael O Matos

Danielle Robinson Bell

Meeting Info

McCormick Foundation Ctr 3107: Thurs 12:00PM - 2:50PM

Overview of class

Emphasizes the development and execution of communications strategies and relationship building with numerous stakeholders including employees, the news media, government, investors and the general public. Covers traditional print and broadcast media as well as contemporary communication channels including blogs, social media platforms and emerging technologies. Students perform several exercises in written communications. Prerequisites: for non-Medill students: IMC 303 and admission to the IMC Certificate Program; for Medill students: JOUR 301.

Registration Requirements

TBD

Class Materials (Required)

Required:

• Writing for Strategic Communication Industries by Jasmine Roberts. (Roberts). This text can be accessed and downloaded for free.

• Additional required content (no cost) will be shared in Canvas.

Class Materials (Suggested)

Recommended:
• The Business Writer's Handbook, by Alred, Brusaw, Oliu, recent edition (print or online).
• The AP Stylebook, recent edition (print or online).
• Additional recommended content (no cost) will be shared in Canvas.

Class Attributes

SDG Innovation & Infrastructure

Enrollment Requirements

Enrollment Requirements: Registration is reserved for students who have completed IMC 303-0, JOUR 301-0, JOUR 301-1 or JOUR 384-0.