Special Topics (490-0-21)

Topic

Culture and Inclusion in Marketing

Instructors

Danielle Robinson Bell

Meeting Info

McCormick Foundation Ctr 3119: Mon 12:00PM - 2:50PM

Overview of class

Culture and Inclusion in Marketing examines the growing impact of culturally inclusive advertising, branding, communications, and media on business outcomes. This course will feature conceptual foundations anchored in academic research, current marketplace examples, and hands-on skill development and application to deepen students' knowledge of inclusive marketing principles and best practices and develop competency in inclusive marketing content strategy and execution. When possible, industry leaders will be invited to speak to help punctuate lesson topics and discussion.

Class Materials (Required)

TBD

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Full-Time Students only.