Digital Media Strategies (304-0-20)

Instructors

Judy U Franks

Meeting Info

Fisk Hall 311: Tues, Thurs 11:00AM - 12:50PM

Overview of class

Explores the contemporary media landscape and how brand communications adapt to media technology and usage. Uses current case studies to understand the transition from passive consumption of traditional media to active participation in digital and social media. Focuses on engaging consumers and other audiences and communicating effectively with them through media. Prerequisites: IMC 303, and admission to IMC Certificate Program.

Class Materials (Required)

There is no formal textbook for the course. Students are required to purchase two paperback books:

o Franks, J.U. (2018). Media: From Chaos to Clarity (Second Edition). Evanston, IL: The Marketing Democracy. Students must be sure to purchase the 2nd edition, only.
[ISBN-13: 978-0983466215]

o Napoli, P.M. (2003). Audience Economics: Media Institutions and the Audience Marketplace. New York, NY: Columbia. We will be reading the Intro through Ch 4. [ISBN-13: 978-0-9834662-3-9]

Supplemental readings will be posted directly to Canvas in the course module for which the material applies.

Class Notes

This course is reserved for IMC certificate students.

Class Attributes

Attendance at 1st class mandatory
SDG Responsible Consumption

Enrollment Requirements

Enrollment Requirements: This section is currently closed to registration. Please contact the department directly with any questions.