Consumer Insight (301-0-20)
Instructors
Stephen I Hersh
Meeting Info
Fisk Hall 311: Tues, Thurs 1:00PM - 2:50PM
Overview of class
Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.
Class Materials (Suggested)
There are no required books for this course. The following books are recommended:
Textbook: Solomon, M. R. (2017). Consumer behavior, buying, having, and being. (12th ed.). Upper Saddle River, NJ: Pearson. [ISBN 9780134129938] Older, less expensive editions of this textbook are OK: Chapters are arranged differently for each edition, and chapter reading assignments are given for not only the 12thedition but also the 11th, 10th, and 8th editions in Section VII ofthis syllabus.
Eagleman, D. (2011) Incognito: The Secret Lives of the Brain. New York: Vintage. ISBN-13: 978-0307389923
Barabasi, Albert-Laszlo (2002) Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life. Philadelphia: Perseus Books Group (Basic Books). ISBN (e-book): 978-0-465-03861-9. ISBN-13 (paperback): 978-0465085736
Chapters are available on Course Reserves from the following books, and reading the entirety of these books is recommended but not required [older editions or eBook editions are OK]:
Kahneman, D. (2011). Thinking, Fast and Slow. (Paperback edition 2013.) New York: Farrar, Straus and Giroux.
ISBN-13: 978-0374533557
Brown, P.C.; Roediger, H.L; McDaniel, M.A. (2014) Make It Stick: The Science of Successful Learning. Cambridge, Massachusetts: The Belknap Press of Harvard University Press. ISBN: 978-0-674-72901-8 (any versions are fine--ebook, hardcover, paperback)
Additional readings will be assigned and posted electronically and accessiblethrough Course Reserves
Class Attributes
Attendance at 1st class mandatory
SDG Responsible Consumption
Enrollment Requirements
Enrollment Requirements: Reserved for IMC Certificate Students only.