Data Visualization and Storytelling (368-DL-20)

Instructors

Kimberly Brook Pusateri

Meeting Info

Online: TBA

Overview of class

Stories are central to how we make sense of the world—and in strategic communication, they are essential tools for shaping perception, building trust, and driving action. In an era of information overload, stories alone are not enough. We must also ground our narratives in data. This course teaches students how to transform complex data into clear, compelling stories. Through hands-on projects and real-world applications, students will gain experience locating and analyzing datasets, identifying key insights, and presenting findings in formats suited to diverse stakeholders. By the end of the course, students will be equipped to use data not just as evidence, but as a powerful storytelling tool in service of strategic communication.

Registration Requirements

Prerequisites: none

Learning Objectives

By the end of this course, students will be able to:

1. Assess the suitability of diverse data sources in fulfilling strategic communication goals

2. Analyze the effectiveness of messaging strategies in conveying data to targeted audiences

3. Apply communication principles and techniques to create engaging and persuasive narratives from data, tailored for various audiences, platforms, and objectives

4. Exhibit proficiency in presentation skills that incorporate data

Class Materials (Required)

Confirm course texts and materials by contacting instructor or viewing course Canvas site or University bookstore website.

Class Attributes

Asynchronous:Remote class-no scheduled mtg time