Marketing Management in Creative Industries (303-0-1)

Instructors

Ashlee Humphreys

Meeting Info

Frances Searle Building 3417: Mon, Wed 12:30PM - 1:50PM

Overview of class

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.

Registration Requirements

Prerequisite: Admission to the MCI Certificate program.

Class Materials (Required)

Course pack, approximately $125

Class Attributes

SoC Individual and Social Behavior Distro

Enrollment Requirements

Enrollment Requirements: Prerequisite: MCI Certificate Students Only