Entrepreneurial Sales and Marketing (331-0-1)

Instructors

Nick Robertson

Meeting Info

Garage Workspace Classroom 1: Tues, Thurs 9:30AM - 10:50AM

Overview of class

This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers.

Registration Requirements

No requirements

Class Materials (Required)

A Harvard Business Review reading packet includes three required articles. Some articles may be available to you at no cost each month; all three must be read before class.

It costs $13.80 and can be found at https://hbsp.harvard.edu/import/1471725. It contains: Know Your Customers' "Jobs to Be Done" Product Number: R1609D-PDF-ENG; The Most Successful Brands Focus on Users - Not Buyers Product Number: H045EC-PDF-ENG; Storytelling That Moves People Product Number: R0306B-PDF-ENG

Class Attributes

SoC Individual and Social Behavior Distro