Marketing in the Age of AI (552-0-40)

Instructors

Suraj Rajdev

Roy Wollen

Meeting Info

Online: Mon 6:00PM - 8:00PM

Overview of class

Marketing in the Age of AI is a graduate-level course created to help the next generation of marketers as they apply Artificial Intelligence (AI) to solve marketing problems. It is a survey course, and broad in scope, covering a wide range of topics so marketing leaders can train themselves and their teams, and anticipate how AI will disrupt marketing as it evolves.

Class Attributes

Attendance at 1st class mandatory
Synchronous:Class meets remotely at scheduled time

Enrollment Requirements

Enrollment Requirements: Antirequisite: Students cannot concurrently be enrolled in IMC 591-0.