Consumer Insight (301-0-20)

Instructors

Carolyn Wells Keller

Meeting Info

Fisk Hall 311: Tues, Thurs 2:00PM - 3:50PM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

Required reading:

Solomon, Michael R., Consumer behavior, buying, having, and being, (14th ed.), Upper Saddle River, NJ: Pearson.

https://www.pearson.com/en-us/subject-catalog/p/consumer-behavior-buying-having-being/P200000009740/9780138170806

Class Materials (Suggested)

Recommended reading:

Kahneman, Daniel (2011), Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.

Underhill, Paco (2008), Why We Buy: The Science of Shopping, New York: Simon & Schuster.

Class Attributes

Attendance at 1st class mandatory
SoC Individual and Social Behavior Distro