Digital Storytelling (551-0-1)

Instructors

Syed Ghazi

Meeting Info

Frances Searle Building 3417: Sa 2:00PM - 5:00PM

Overview of class

This course takes an integrated approach to digital storytelling connecting the disciplines of data-driven insights and strategy, omni channel media buying, influencer marketing and e-commerce to create and amplify behavior changing stories across mediums. Taught from a theory-connected-to-practicum perspective, students will learn how to develop and deploy compelling global stories supported by a permutation of readings, in-class activities, trainings and perspectives shared by a roster of industry leaders. Coming out of the course, students will have practical knowledge and tools they can apply for a career in the digital marketing and communication industry.

Class Materials (Required)

Students are required to pay a $110 fee to obtain access to the software necessary for successful participation in this course.