Introduction to Strategic Communication (261-0-1)

Instructors

Michelle Shumate

Meeting Info

Frances Searle Building 3417: Tues, Thurs 9:30AM - 10:50AM

Overview of class

How do organizations build trust, respond to crises, engage stakeholders, and communicate effectively in a digital world? This course introduces students to strategic communication in contemporary organizations, where public relations, organizational communication, and media strategy increasingly overlap. Through case studies, foundational readings, and hands-on assignments, students will analyze communication practices and create messages and materials used by modern organizations. The course also serves as a foundation for further study in Strategic and Organizational Communication.

Enrollment Requirements

Enrollment Requirements: Reserved for Communication Studies Majors only until the end of preregistration, after which time enrollment will be open to everyone who has taken the prerequisites.