Special Topics (490-0-21)

Instructors

Dr. Rafael O. Matos

Meeting Info

McCormick Foundation Ctr 3107: Wed 3:00PM - 5:50PM

Overview of class

Reputation, Influence, and Public Culture examines how individuals, organizations, and brands build, maintain, and repair reputation in an environment shaped by social media, entertainment, and public participation. Students explore how influence is created, contested, and sustained through strategic communication, public relations, audience engagement, and cultural discourse. Through case studies involving celebrities, musicians, creators, corporations, and social movements, students analyze the role of messaging, media systems, stakeholder expectations, and public opinion in shaping reputation and influence.

Class Materials (Required)

None

Class Attributes

Attendance at 1st class mandatory