Visual Communication (313-0-20)

Instructors

Kelly Cutler

Meeting Info

McCormick Foundation Ctr 3107: Tues, Thurs 9:00AM - 10:50AM

Overview of class

Visual Communication equips students with the skills to create compelling, audience-focused visual content in an increasingly digital world. Through a human-centered design framework, students will learn how to develop effective communication materials for a variety of contexts, including marketing, presentations, data visualization, websites, and branding.

This course emphasizes a modern, practical approach to visual storytelling—helping students refine their ability to simplify complex ideas, engage audiences, and deliver impactful messages in both small and large settings. Students will participate in hands-on creative projects, experiential learning opportunities, and thought-provoking exercises designed to strengthen their ability to communicate visually with confidence and clarity.

No prior design or technical skills are required—just a curiosity for creative problem-solving and effective communication.

Class Materials (Suggested)

The Non-Designers Design Book by Robin Williams
ISBN: 0133966151

The Design of Everyday Things by Don Norman
ISBN: 9780465050659

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Perquisite: Students must have completed IMC 301, IMC 302, and IMC 303 to enroll