Medill Explores (412-0-23)

Topic

Global Digital Marketing in London

Instructors

Jacqueline Babb

Meeting Info

TBA: TBA

Overview of class

As brands prepare to compete in a highly-digital and global marketplace, IMC is more essential than ever. A strong customer focus rooted in analytics and insights that deliver on financial metrics is imperative for brands to win. Global Digital Marketing London develops students' understanding of integrating culturally relevant online/offline strategies. Students will use the city as a classroom, examining digital marketing and reporting on its efficacy. Concurrently, students will meet local marketing leaders to learn how they use online/offline channels to build customer experiences.

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: REASON: Pre-registration is not allowed for this class. Please try again during regular registration.
Add Consent: Department Consent Required