Consumer Insight (301-0-21)

Instructors

Lan Nguyen Chaplin

Meeting Info

Fisk Hall 115: Mon, Wed 3:00PM - 4:50PM

Overview of class

Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.

Class Materials (Required)

none

Class Materials (Suggested)

Recommended:

Solomon, Michael R., and Cristel Antonia Russell. Consumer Behavior. 15th ed., Pearson, 2026.

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Reserved for IMC Certificate Students only.