AI-assisted PR (314-0-70)

Instructors

George Anghelcev

Meeting Info

Northwestern Qatar Room 3-216: Mon, Wed 3:20PM - 5:00PM (AST)

Overview of class

This prompt-engineering course aims to teach you to develop effective prompts and set up AI assistants for creating clear and compelling PR messages. The class builds on the PR message strategies knowledge you have acquired in StratComm 305. Through a series of interactive lectures, discussions, and numerous hands-on AI-focused lab assignments and exercises, you will learn to engineer effective AI prompts to draft the most frequently used forms of external and internal PR messages, such as promotional news releases, media advisories, pitches, fact sheets, feature stories, social media posts, backgrounders, op-ed pieces or opinion articles, background research reports, and profiles of employees or executives. One focal aspect of the course is that you will consistently apply the knowledge gained in class to develop an AI-assisted PR portfolio. You can use this portfolio to help you obtain internships or show it to potential employers as you interview for jobs after graduation.

Registration Requirements

• Prerequisites: STRATCOM 305-0


• Open for Juniors and above


• Satisfies Strategic Communication Minor & AI and Media Minor

Enrollment Requirements

Enrollment Requirements: NUQ: Juniors and above, whom have completed STRATCOM 305-0