Introduction to Integrated Marketing Communications (300-0-20)

Instructors

Candy Lee

Meeting Info

Fisk Hall 115: Mon, Tues, Wed, Thurs, Fri 10:00AM - 1:00PM

Overview of class

An introduction to principles of integrated marketing communications that includes consumer insight, research, market segmentation, brand positioning, communications messages and marketing planning. Overviews the tactical areas of marketing communications including branding, advertising, digital media and corporate communications as well as launching new products. (Cannot be counted toward the IMC Certificate.)

Attendance at the first class is mandatory.

Class Materials (Required)

HBR course packet: instructor will share link to purchase

Class Materials (Suggested)

none

Class Attributes

Attendance at 1st class mandatory
Face to face: In person, in campus space

Enrollment Requirements

Enrollment Requirements: Freshmen may not register for this course.