Introduction to Strategic Communication (303-0-70)

Instructors

George Anghelcev

Meeting Info

TBA: Mon, Tues, Wed, Su 8:30AM - 11:00AM (AST)

Overview of class

Introductory course in which students learn about the fundamentals of strategic communication; become familiar with strategic communication practices such as advertising, public relations, branding, corporate communication, promotions, social media marketing, and mobile marketing; understand the integrated approach to IMC (Integrated Marketing Communications); explore issues shaping the practice of strategic communication such as ethics and industry regulations; discover career opportunities and types of jobs in strategic marketing communications in the non-profit sector, the private sector, or the government.

Registration Requirements

• Prerequisites: None


• Open to Sophomores and above


• Satisfies Strategic Communication Minor


• Minor & AI and Media Minor

Enrollment Requirements

Enrollment Requirements: Registration is reserved for sophomore, juniors, and seniors only.