Professional Development Practicum (549-0-2)

Topic

Crisis Communication Management

Instructors

Amy J. Hauenstein

Meeting Info

Frances Searle Building 1421: Tues 9:30AM - 12:20PM

Overview of class

This course introduces students to the theory, practice, and professional judgment required to manage communication during organizational crises. Designed for communication professionals, it emphasizes disciplined execution, leadership presence, and ethical communication under pressure. Students learn to diagnose crises, apply foundational crisis communication theory, and translate strategic direction into clear, audience-appropriate communication deliverables across channels and stakeholders. The course balances foundational theory, applied practice, professional dispositions and soft skills, culminating in a team-based Crisis Response Portfolio suitable for professional showcasing.