Business Strategy in the Creative Industries (302-0-2)

Meeting Info

University Hall 318: Wed 9:30AM - 12:20PM

Overview of class

This course studies competitive strategy: interactions between firms in concentrated industries. The focus is on strategies for softening price competition and on how industry fundamentals influence the effectiveness of those various strategies. Topics include product positioning, product proliferation, dynamic aspects of pricing, price discrimination strategies (e.g., coupons and loyalty programs), entry into an industry, and responding to entry attempts. A common theme is that the success or failure of a strategy often depends on how your competitors will respond. As a result, what may be a winning strategy for a monopolist can sometimes backfire in an oligopoly. The course will mix lectures and case studies, as well as both qualitative and quantitative components.

Enrollment Requirements

Enrollment Requirements: Prerequisite: MCI Certificate Students Only