Entrepreneurial Sales and Marketing (331-0-1)

Instructors

Eduardo Acuna

Meeting Info

Ford ITW Auditorium 1350: Mon, Wed 11:00AM - 12:20PM

Overview of class

This course meets a core requirement for the Farley undergraduate minor in entrepreneurship. The goal of the course is to teach students about the tools and strategies that startups use to generate revenue. It covers a broad range of topics related to sales and marketing including branding, positioning, lead generation, direct selling, social media, content marketing, influencer marketing, SEO, paid search, email marketing and other current trends. The class is a mixture of lecture, breakout groups and guest speakers.

Registration Requirements

No requirements

Enrollment Requirements

Enrollment Requirements: During pre-registration week enrollment in this class is restricted to only Entrepreneurship Minors. Other students may register during the regular registration period.