Integrated Strategic Messaging as Cultural Currency (449-0-20)

Instructors

Dr. Rafael O. Matos

Meeting Info

McCormick Foundation Ctr 3107: Thurs 2:00PM - 4:50PM

Overview of class

Integrated Strategic Messaging as Cultural Currency explores how messages reorganize culture, shape expectations, and endure beyond the moment of launch. In this course, students examine how ideas evolve into durable communication ecosystems over time and how those systems are shaped by products, leadership decisions, materials, licensing, and audience feedback. Using long-running IP such as The Transformers and Barbie as bounded case systems, the class analyzes how strategic intent becomes distributed meaning across audiences, institutions, and contexts. Students will practice making and defending messaging decisions in situations where meaning is no longer fully controlled and where communication carries long-term cultural and organizational consequences.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: PreReq: IMC 440: Strategic Management Foundations
Add Consent: Department Consent Required