Managing Integration (411-0-20)

Instructors

Jeffrey Treem

Meeting Info

Fisk Hall 115: Tues 9:00AM - 11:50AM

Overview of class

Managing Integration will empower students with knowledge of ways to navigate the challenges and opportunities inherent in efforts to organize work across the various departments, roles, functions, and professions involved in marketing communications. Focus will be placed on approaches to leading global organizations and teams, and processes of supporting effective use of information and communication technologies. Students will learn approaches for supporting aspects of organizational integration including managing change, conflict, and knowledge transfer. Cases and examples will emphasize the challenges and opportunities that often arise in the execution of IMC.

Class Materials (Required)

TBA

Class Attributes

Attendance at 1st class mandatory

Enrollment Requirements

Enrollment Requirements: Registration is reserved for IMC Full-Time Students only.