Introduction to Integrated Marketing Communications (300-0-20)
Instructors
Paul Wang
Meeting Info
Fisk Hall 311: Wed 6:00PM - 8:50PM
Overview of class
An introduction to principles of integrated marketing communications that includes consumer insight, research, market segmentation, brand positioning, communications messages and marketing planning. Overviews the tactical areas of marketing communications including branding, advertising, digital media and corporate communications as well as launching new products. (Cannot be counted toward the IMC Certificate.)
Attendance at the first class is mandatory.
Class Materials (Required)
none
Class Materials (Suggested)
none
Class Attributes
Attendance at 1st class mandatory
Enrollment Requirements
Enrollment Requirements: Registration is reserved for students who are not in the IMC Certificate Program.