Special Topics (580-0-20)

Topic

Niche Expertise: Inside Business to Business Media

Instructors

Abe Peck

Meeting Info

Meets in Non-General PurposeRm: Fri 10:00AM - 12:50PM

Overview of class

In this short course, students "consult" on a real-life project within the 5,000-strong, dynamic North American business-to-business media space. Working as a team in concert with media leaders, they explore how a specialized title's various platforms unite to serve highly targeted professional/industrial decision-makers with robust independent journalism and subject matter expertise. Students hone the craft and management skills that can fuel rewarding careers or freelance opportunities. While usually not a writing course, student teams present critiques of top B2B stories and packages.

A current project partnership is forthcoming. Recent collaborations had covered maximum use of digital media, ethical use of CHAT GPT, LinkedIn as an engagement driver for a major automotive brand, writing targeted stories for a B2B portal and creating a video/social media strategy for a beauty title

Class Materials (Required)

None