Content & Influencer Marketing Communication (539-0-1)

Instructors

Bob Rowley

Meeting Info

Frances Searle Building 2370: Sa 2:00PM - 5:00PM

Overview of class

Marketing communication in the digital age plays by a new set of rules yet is founded in the timeless art of persuasion. This course will connect evidence-based audience evaluation techniques with persuasive messaging that will empower learners to manage content as a business asset. This course will explore the mechanics of content, online networking and the power of influencers, social media and email promotion, and web analytics and marketing ROI. The skills you will learn in this course will focus on ways to engage an audience, using content to drive profitable behaviors. You will learn how to win better results through content for yourself, your company, and your clients.

Class Attributes

Face to face: In person, in campus space

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.