Master of Science in Communication Seminar Topics (529-0-5)

Topic

Executive Presence & Performance: Adaptive Deliver

Instructors

Jeanne Sparrow

Meeting Info

Frances Searle Building 3417: Thurs 2:00PM - 4:50PM

Overview of class

This course introduces students to communication techniques for defining, developing, and delivering professional and personal value through spoken and non-verbal communication. Through readings and practical application, students will learn how to effectively engage others to reach desired goals in 1:1 conversation, interviews, when addressing groups virtually and in-person, and through recorded and live messaging via social, traditional (broadcast) & other media. This course will explore methods for pitching ideas, fielding Q&A, extemporaneous speaking, and influencer communication to execute communication strategies through executive presence, message design, and audience analysis beyond data and demographics. This course will explore concepts of internal and external communication, persuasion, storytelling, branding, media/performance training and the nature of media itself.

Class Attributes

Face to face: In person, in campus space

Enrollment Requirements

Enrollment Requirements: Only students in the MSC Custom Leadership Program may enroll in this class.